An overview of the market before marketing your product will allow you to revise some aspects and validate others.

Target market (size, region, trends, standards and legislation)

• Opportunity

• Needs

• Market segment

• Priority

Target Market Validation

• Result Investigation (interviews, surveys, experts, etc.)

• Trends

• Competition

• Market overview

Positioning

• Ideal buyer and his motivation

• Positioning & competition (type, comparison, winning applications)

• Difference

• Added value

• Approach

Marketing Strategy

• General market study

• Demand curve

• Partners and possible associations

• Product objectives

• Business model and pricing

• Business development

• Promotion recommendations